011: How to Run Your Business with Purpose

No matter what kind of business you run, finding your purpose – and bringing your company into alignment with it – is key to long-term, sustainable success.

Adam Goodman knows this better than almost anyone else. As the 3rd-generation leader of Goodmans Interior Structures, he initially had no desire to become part of the family business – but then realized that he could do more than just sell cubicles. In fact, he discovered how to use the business to make a meaningful impact on his community.

Today, Adam and I talk about creating environments to achieve objectives, the power of focusing on a higher purpose, and what happens when you think of everyone – not just shareholders – as stakeholders in your business.

In this podcast interview, you’ll learn:

  1. What Adam did to make his mark when taking over the reins of the family business 
  2. The key event that transformed Goodmans – and made it much easier to attract and retain top talent.
  3. What we can learn from how the Grateful Dead built a business, community, and legacy over the last 50 years

Show Notes


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