High Performance Entrepreneurship: Blake Upton on the Moxie Mindset and Community-Driven Growth

Many entrepreneurs reach a point in their careers where the traditional corporate path no longer aligns with their values, energy, orpassions. For today’s guest, that moment came when he realized the culture surrounding him no longer reflected the performance-driven lifestyle that fueled his passions and motivated him. 

Today, I’m sitting down with my longtime friend and serial entrepreneur, Blake Upton, founder of Moxie Bike Shop and Caffeine & Watts.Blake shares how his journey began with a passion for fitness, a talent for building relationships, and an instinct for creating environments where people feel like they belong. 

From growing a small race team into a powerful marketing engine and turning a business that started in his garage into a high-end performance retail brand, Blake reveals the pivotal decisions that shaped his entrepreneurial path. 

Whether you're an entrepreneur searching for direction or someone considering turning a personal passion into a professional pursuit,this conversation offers valuable lessons in resilience, authenticity, and embracing the unknown.

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Interview Resources

• Moxie Bike Shop
• Moxie Bike Shop on Facebook | Instagram
• Caffeine and Watts
• Caffeine and Watts on Facebook | Instagram | X/Twitter
• Ironman